online promotion
Samsung Home Appliances Advertising Campaign
Market:
Kyrgyzstan
October 2020 – July 2023
Period:
The combined search and display approach boosted brand awareness and conversions while optimizing ad spend effectively.
Borsan Construction Company
Read the case study
with relevant search targeting
CTR 19%
CPM $0.11
CPC $0.17
for 47M+ display impressions
with high relevance
Samsungstore.kg is the official distributor of Samsung home appliances in Kyrgyzstan. Product range: TVs, refrigerators, washing machines, and small home appliances. Our marketing campaign was focused on Google Ads, combining branded search, display advertising, and remarketing.
- Increase online orders from the official website
- Drive traffic through branded search queries
- Launch and support seasonal promotions (Black Friday, spring and New Year sales)
- Strengthen brand visibility through display campaigns
- Retarget and re-engage website visitors through remarketing
Although Samsung is a strong brand, it was crucial to ensure top-of-page visibility, protect search share from competitors, and boost seasonal conversions.
- Drive traffic through branded search queries
- Launch and support seasonal promotions (Black Friday, spring and New Year sales)
- Strengthen brand visibility through display campaigns
- Retarget and re-engage website visitors through remarketing
Although Samsung is a strong brand, it was crucial to ensure top-of-page visibility, protect search share from competitors, and boost seasonal conversions.
We implemented a three-layer strategy - scalable and adaptable to the UAE market:
1. Branded & Product-Based Search Campaigns
2. Display Campaigns (Google Display Network)
3. Remarketing
1. Branded & Product-Based Search Campaigns
- Dedicated campaigns for each product category
- Keyword segmentation by model, features, and promotions
- Use of ad extensions: promos, sitelinks, and callouts
2. Display Campaigns (Google Display Network)
- Wide brand reach: banner ads to build awareness and drive return visits
- A/B tested creatives tailored by season, audience, and product style
- Placement on high-quality, relevant websites
3. Remarketing
- Targeted ads for cart abandoners
- Special offers for “warm” audiences
- Seasonal messaging in banner formats
- Localized creatives: adapted banners to fit local culture, holidays, and shopping behavior — emphasizing fast delivery in Bishkek and regions
- Smart display targeting: filtered out irrelevant placements, reducing CPC to $0.03
- Agile seasonal launches: full campaign rollouts within 24 hours, customized for each product type
- Advanced analytics integration: campaign optimization based on user behavior, not just CTR
- Keyword precision: up to 94% of search traffic came from high-intent queries
Example: instead of broad terms like “fridge,” we targeted specific searches like “Samsung RB34T600FSA fridge with delivery,” attracting more purchase-ready users.
About the client
Project Goals
Strategy & Tools
Key Insights & Highlights
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Results
Search Campaigns
Display Ads
Remarketing
Conclusion
Even in a small local market, we achieved high ROI through precise targeting and smart segmentation.
The modular strategy - Search + Display + Remarketing - is proven and ready to scale in the UAE market.
With a well-executed branded approach, CTRs can exceed 20% at a minimal cost-per-click.
- CTR: 26% (boosted by branded targeting and structured ad copy)
- CPC: $0.07
- Strong seasonal conversion rates
Display Ads
- Impressions: 9,747,135
- CPC: $0.03
- Significant uplift in brand awareness and repeat visits
Remarketing
- Return visits increased by +31%
- Conversions from retargeting surged during promotional periods
Conclusion
Even in a small local market, we achieved high ROI through precise targeting and smart segmentation.
The modular strategy - Search + Display + Remarketing - is proven and ready to scale in the UAE market.
With a well-executed branded approach, CTRs can exceed 20% at a minimal cost-per-click.
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