Beauty Spa is the elite wellness division of World Class fitness clubs, offering high-end aesthetic and hardware cosmetology, injectables, spa rituals, float therapy, non-invasive lifting treatments, and the exclusive Biologique Recherche product line.

Their target audience: affluent clients who value quality, experience, and personalization.

Search Advertising
We structured campaigns around specific high-intent search clusters such as:

• “injectable treatments Bishkek”
• “Biologique Recherche facial”
• “premium spa services”
• “non-surgical lifting”
• “float therapy near me”

Audience segmentation was based on:

• Service awareness
• Intent level
• Interests (anti-aging, luxury wellness, beauty tech)

Remarketing
We launched personalized remarketing campaigns:

• Targeted users who viewed specific services but didn’t book
• Offered custom messages: “Schedule a free consultation” or “Get 10% off float therapy – just for you”

Behavioral Analysis – Yandex Webvisor
Webvisor allowed us to watch user sessions in real-time:

• Where they clicked
• Where they hesitated
• What they read vs. skipped

This insight helped us:

• Improve landing page structure
• Refine CTAs and value propositions
• Reduce bounce rates and improve engagement

Mystery Shopping & UX Audit
We tested the entire client journey — from ad click to booking:

• Identified UX friction points in the sign-up form
• Rewrote vague copy and clarified CTAs
• Delivered a clear action plan for enhancing customer experience

• Search CTR: consistently above 22% – indicating strong ad alignment with audience intent
• Remarketing conversion rate: over 5% – returning visitors responded well to personalized triggers and urgency offers
• 84% of users interacted with key elements on the site (per Webvisor), confirming high-quality, engaged traffic
• Significant increase in targeted leads, especially in niche services like float therapy and Biologique Recherche — categories that previously generated few conversions

Key Takeaway
This wasn’t “just advertising.”
It was a strategic brand-building campaign — built around emotional psychology, trust, and client journey design.
We didn’t push offers — we positioned a premium experience, guiding potential clients from curiosity to conversion while aligning every touchpoint with the brand’s luxury image.

About the Client

Objectives

Strategy & Tools

Results

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