online promotion
World Class – Premium Fitness Club Advertising
Market:
Kyrgyzstan
January 2020 – April 2022
Period:
www.worldclass.kg
Website:
The combined search and display approach boosted brand awareness and conversions while optimizing ad spend effectively.
Borsan Construction Company
Read the case study
with relevant search targeting
CTR 19%
CPM $0.11
CPC $0.17
for 47M+ display impressions
with high relevance
World Class is an international chain of premium fitness clubs offering top-tier training facilities, pools, pilates studios, a mobile app, and exclusive fitness programs.
Their positioning: luxury, trust, and innovation in wellness.
Their positioning: luxury, trust, and innovation in wellness.
- Promote core branded services: fitness, pool, pilates
- Increase sales of annual memberships (high-ticket, long decision cycle)
- Boost app installations as an entry point to the brand
- Support seasonal promotions (e.g., “Spring Bonus: 12 months + 3 months free”)
Navigating a Complex Product
Annual memberships are a high-commitment purchase, so the campaign focused on:
Search Ads – Branded & High-Intent Keywords
Targeted combinations like:
App Promotion
We also ran mobile app install campaigns as a cost-effective way to onboard new users and initiate the customer journey
Landing Page Optimization
Audited key website pages and provided detailed recommendations to improve structure and clarity of value propositions
Seasonal Campaigns
Promoted limited-time offers to drive urgency and increase conversions during peak fitness seasons
Annual memberships are a high-commitment purchase, so the campaign focused on:
- Building brand trust and credibility
- Emphasizing the unique value of World Class services
- Creating a conversion journey rather than one-click sales
Search Ads – Branded & High-Intent Keywords
Targeted combinations like:
- “fitness Bishkek,” “pool + district,” “premium gym,” “pilates in Bishkek”
- Brand name searches to capture warm traffic
App Promotion
We also ran mobile app install campaigns as a cost-effective way to onboard new users and initiate the customer journey
Landing Page Optimization
Audited key website pages and provided detailed recommendations to improve structure and clarity of value propositions
Seasonal Campaigns
Promoted limited-time offers to drive urgency and increase conversions during peak fitness seasons
Search Campaign Performance
Key Takeaways
We didn’t just “run ads” — we built a complete user journey from brand discovery to app install to membership signup.
The result: exceptional ROI in a highly competitive vertical with minimal waste and maximum quality leads.
- CTR: 25% — high engagement thanks to strong brand recognition and precise targeting
- Top of Search: 96% of impressions shown in premium positions
- CPC: Just $0.12 — highly cost-efficient for the premium fitness category
- Clean Traffic: We avoided broad or irrelevant keywords, focusing only on purchase-ready audiences
Key Takeaways
We didn’t just “run ads” — we built a complete user journey from brand discovery to app install to membership signup.
- Created campaigns that respected the high-value nature of the product
- Guided users through an experience that matched the premium identity of the brand
- Balanced direct response goals with long-term brand building
The result: exceptional ROI in a highly competitive vertical with minimal waste and maximum quality leads.
About the Client
Campaign Goals
Strategy Highlights
Results
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